This media types fully controlled by advertiser, on its operation, content and also time to use. This media category bets refers to: -

Question

BlackTom AI · Accepted Answer

The question presents a description: a media type that is fully controlled by the advertiser, including its operation, content, and timing of use. It then asks which media category this refers to.
First, note that the provided answer field lists "Owned" as the correct option, but the answer_options field is empty, so there are no alternative choices to evaluate here.
Given the description, the key idea is control and ownership: when an advertiser owns the media asset, they have full authority over what is published, when it runs, and how it appears. This is characteristic of owned media, such as brand-owned websites, apps, or email lists, where the publisher has complete governance over content and schedule.
Because the other options are not presented, we cannot dissect them individually, but we can address the core concept: full control by the advertiser aligns precisely with the definition of owned media, where the channel is owned by the brand rather than rented or earned.
If we were to consider typical alternative media categories in a complete set of options (for example, paid media, earned media, owned media), the reasoning would contrast control and ownership: paid media involves a third-party platform hosting content in exchange for payment; earned media covers exposure gained through publicity and word of mouth; owned media emphasizes the brand’s direct ownership and control over the channel and content; however, in this prompt, the explicit description matches owned media.

COM1103.MC1.APR2025 ONLINE - Quiz: Chapter 3- The Advertising Business - media marketing and consumer behaviour

This media types fully controlled by advertiser, on its operation, content and also time to use. This media category bets refers to: -

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