A budget must be allocated in order to deploy this type of media, and advertiser can also control the advertising operation.

Question

BlackTom AI · Accepted Answer

The provided item includes the question text but lacks the answer options, which makes a full option-by-option analysis impossible. I will first restate what’s given and then discuss the concept in general terms to help you reason about the classification.

Restated question: 'A budget must be allocated in order to deploy this type of media, and advertiser can also control the advertising operation.'

Observed issue: There are no answer options supplied, so I cannot break down each choice and explain why each is right or wrong in the conventional per-option manner.

Conceptual analysis (to guide your understanding):
- In many media taxonomy frameworks, the key categories are Paid, Owned, Earned, and sometimes Shared media. An important distinction is who allocates budget and who has control.
- Paid media typically involves a monetary budget to place ads, and the advertiser directly controls the advertising operation (creative, targeting, bidding, placement). This option would emphasize budget usage and advertiser control.
- Owned media involves channels that the brand controls (website, brand apps, owned social pages). While you may still budget for content creation and distribution, the core characteristic is control by the brand over the channel, not necessarily the need for a media buy across third-party outlets.
- Earned media refers to exposure gained through publicity and word of mouth, usually without direct payment to the media outlet, and control by the advertiser is limited.
- Shared media sits at the intersection of owned and earned, such as social media where the brand owns the page but engagement comes from audiences.

Why the statement could point to Owned media in some frameworks:
- If the framing is that you deploy content on channels you own and control, there is certainly budget involved (for content production, platform maintenance, or boosting reach within owned channels), and the advertiser has direct control over how the messages are executed in those channels. In that interpretation, the emphasis is on control by the advertiser and deployment via owned assets.

Why the statement could point to Paid media in other readings:
- If the emphasis is on deploying media through external venues that require a media buy, the budget necessity becomes a defining feature, and the advertiser controls the advertising operation in terms of campaigns, bidding, and placements. In that sense, Paid media strongly matches the two traits in the prompt.

Because the actual answer options are missing, I can’t classify which option exactly aligns with the statement. If your list included options such as Paid, Owned, Earned, and Shared, the above reasoning would help you pick the best fit depending on how your course defines deployment and control:
- If the course stresses control = advertiser and deployment through channels you own, choose Owned.
- If the course stresses budget requirement and active campaign management through third-party placements, choose Paid.

In summary, without the options, the best I can do is map the given statement to the core concepts and show why it could be interpreted as Owned in some frameworks or Paid in others. If you can share the missing answer options, I’ll provide a precise option-by-option analysis explaining why each is correct or incorrect.

COM1103.MC1.APR2025 ONLINE - Quiz: Chapter 3- The Advertising Business - media marketing and consumer behaviour

A budget must be allocated in order to deploy this type of media, and advertiser can also control the advertising operation.

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