How does a consumer incorporate possession into their extended self?

Question

BlackTom AI · Accepted Answer

To unpack how a consumer incorporates possession into their extended self, let’s look at each proposed mechanism.
Option 1: Through knowing an object. This can contribute to the extended self because familiarity and knowledge about an object can imbue it with meaning, history, and personal significance. When a person understands what an object represents, its uses, or the memories attached to it, the object becomes part of how they see themselves or convey their identity.
Option 2: All of the answers are correct. If each of the listed mechanisms—knowing, creating, and controlling—helps embed possessions into the self, then recognizing that all are valid methods captures the full picture. The extended self is not limited to one pathway; it can be shaped by cognition, customization or creation, and ownership or appropriation, each reinforcing self-concept through material ties.
Option 3: Through creation of an object. Creating or co-creating an object gives it a direct link to the person’s identity because the object embodies personal effort, preferences, or values. Customization, design choices, and maker involvement personalize the item, strengthening its role in the extended self.
Option 4: By appropriating or controlling an object. Ownership and control are central to possession; having exclusive access, rights, or stewardship over an object reinforces its connection to the self by signaling status, taste, or personal narrative through the items one holds and uses.
Overall, each option describes a plausible route by which possession becomes tied to the self, and thus option 2 (All of the answers are correct) accurately captures the combined effect of knowing, creating, and controlling on the extended self.

MKTG90008_2025_SM1 Quiz Seminar 8 - Consumer Personality and Self Concept

How does a consumer incorporate possession into their extended self?

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