题目
题目

FA25-BL-BUS-P370-1214 Week 7: Midterm Exam (Weeks 1-6)

多项选择题

Which of the following statements are true about order winners and order qualifiers? Mark all that apply

选项
A.Order qualifiers and order winners do not apply in the service industry.
B.An order winner is a feature that influences the customer to choose a company’s product over a competitor.
C.An order qualifier is a feature that a company needs to enter the market and for its product to be considered.
D.A product feature must be an order qualifier before it becomes an order winner.
E.Management has to consider order qualifiers and order winners in the development of corporate and operations strategy.
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标准答案
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思路分析
The question asks which statements are true about order winners and order qualifiers and instructs to mark all that apply. Option 1: 'Order qualifiers and order winners do not apply in the service industry.' This is false. In services, as in goods, organizations use order qualifiers and order winners to define minimum standards for market entr......Login to view full explanation

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