What is an operational plan?

Question

BlackTom AI · Accepted Answer

To evaluate what an operational plan is, I will examine each option and explain why it fits or does not fit the concept of an operational plan.
Option a: 'A plan that identifies activities to implement strategic plans.' This is the correct understanding. An operational plan translates strategic goals into concrete, day-to-day actions, detailing activities, resources, timelines, and responsibilities to implement the strategy. It focuses on the near term and on how to execute what the organization has decided at the strategic level.
Option b: 'A plan that sets the direction for the entire organisation.' This describes a strategic plan, not an operational plan. Strategic planning sets overall direction, long-term goals, and the scope for the organization, whereas operational planning translates those directions into specific steps and actions.
Option c: 'A plan that focuses on marketing strategies.' While an operational plan can include marketing activities, restricting it to marketing strategies is too narrow. Operational plans cover all functional areas (production, finance, HR, IT, marketing, etc.) necessary to run the organization day-to-day, not just marketing.
Option d: 'A plan that deals with employee performance.' This is more aligned with human resources management or performance management processes. An operational plan may include performance metrics, but it is not limited to employee performance; it encompasses the broader set of activities required to implement strategic objectives across the organization.

MCD2040 - T3 - 2025 Week 4 quiz 1

What is an operational plan?

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