MindfulFlow chooses to advertise on podcasts specifically targeted at wellness and productivity, and also sponsors newsletters from popular life coaches. This approach is an example of what type of advertising?

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BlackTom AI · Accepted Answer

The question presents a scenario where MindfulFlow targets podcasts focused on wellness and productivity and sponsors newsletters from popular life coaches. 
This is a classic example of tailoring a promotional approach to a specific, well-defined audience segment rather than a broad, generic market. 
Niche advertising refers to marketing efforts aimed at a narrowly defined audience with particular interests or needs, in this case wellness and productivity enthusiasts who follow life coaches. 
By placing ads in wellness and productivity podcast channels and newsletters from life coaches, the strategy leverages the unique characteristics of a niche audience to maximize relevance and engagement. 
If we consider other potential categories, a non-niche alternative would be mass advertising (broad reach with generic content), which is not what this example demonstrates since the placements are highly targeted. 
Another possible but less accurate framing could be influencer marketing or content sponsorship, but the core idea here emphasizes targeting a specific subset of listeners and readers rather than generic exposure. 
In summary, the targeted, audience-specific nature of these placements is the defining feature of niche advertising.

PRINCIPLES OF MARKETING MKT 3100-11 (92759) Mini Case Study 3 - Advertising and Digital Marketing

MindfulFlow chooses to advertise on podcasts specifically targeted at wellness and productivity, and also sponsors newsletters from popular life coaches. This approach is an example of what type of advertising?

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