题目
题目

MKTG-2910-2 CB quiz 6

单项选择题

Which of the following is a characteristic of consumers with low need for cognition?

选项
A.They tend to be influenced by things like an endorser's attractiveness and cues that are not central to a message.
B.They tend to think carefully about products, problems, and even marketing messages.
C.They tend to be influenced heavily by the quality of the arguments in an advertisement.
D.They tend to have more negative consumer attitudes and purchase intentions when presented with humorous ads.
E.They exhibit more negative attitudes and purchase intentions towards brands that are advertised using sexual imagery.
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标准答案
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思路分析
To tackle this question, I’ll compare what low need for cognition (NFC) implies about how consumers process marketing stimuli. Option 1: 'They tend to be influenced by things like an endorser's attractiveness and cues that are not central to a message.' This aligns with the peripheral route of persuasion, where individuals low in NFC rely on surface features such as attractiveness, credibility, or other non-substantive cues rather than detailed argument quality. This op......Login to view full explanation

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