According to the reading "The new M&A playbook", the first step towards acquisition success is to determine why a firm is chosen as the target (i.e. why are you buying this other firm?), and the second step is (choose one):

Question

According to the reading "The new M&A playbook", the first step towards acquisition success is to determine why a firm is chosen as the target (i.e. why are you buying this other firm?), and the second step is (choose one):

BlackTom AI · Accepted Answer

When considering the sequence described in the reading 'The new M&A playbook,' we start by asking why the target firm is being pursued in the first place, focusing on the deal rationale and value proposition. 
Option 1: 'to reallocate target executives as head of business divisions' suggests a people-reorganization outcome rather than identifying the fundamental value drivers of the acquisition; while organizational changes may follow, this is not the stated second step for understanding value. 
Option 2: 'to determine the degree of layoffs that will be necessary' centers on cost-cutting actions, which are tactical and can be a consequence of the deal rather than a core step for locating value drivers; the reading emphasizes locating value rather than immediate headcount decisions. 
Option 3: 'to choose a new location for the firm's headquarter' focuses on geographic or structural repositioning, which again is a strategic move post-acquisition but not the fundamental step for revealing where value resides in the acquisition target. 
Option 4: 'to understand where the value resides in what is being bought' directly aligns with identifying value drivers, synergies, and sources of upside within the target, which is the logical second step once the deal rationale is established. 
Therefore, the option that best matches the described sequence is the one that concentrates on uncovering value drivers within the target rather than on organizational changes, cost reductions, or geographic relocations.

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According to the reading "The new M&A playbook", the first step towards acquisition success is to determine why a firm is chosen as the target (i.e. why are you buying this other firm?), and the second step is (choose one):

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