Which of the following terms refers to the phenomenon in which a massive amount of coverage results in the audience becoming numb and failing to act on the information regardless of how compelling the issue is?

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Question: Which of the following terms refers to the phenomenon in which a massive amount of coverage results in the audience becoming numb and failing to act on the information regardless of how compelling the issue is?

Option 1: narcotizing dysfunction. This term specifically describes the effect where extensive media coverage leads audiences to feel overwhelmed or morally dulled, causing inaction rather than engagement. It directly matches the described phenomenon, making this option consistent with the concept.

Option 2: surveillance function. The surveillance function refers to the media’s role in providing information about events and the environment to the public, helping people stay informed. While important, it describes a purpose of reporting rather than the numbing/overload effect, so it does not explain the phenomenon in question.

Option 3: gatekeeping. Gatekeeping describes the process by which media decides which information gets disseminated to the public and which is filtered out. It concerns selection and prioritization, not the audience’s numbness in response to heavy coverage, so it does not capture the described effect.

Option 4: hyperconsumerism. Hyperconsumerism refers to a cultural tendency toward excessive material consumption and the pervasive portrayal of products and brands in media. While it relates to media content, it does not describe the audience’s numb or paralyzed response to coverage, so it’s not an explanation for the phenomenon.

In summary, narcotizing dysfunction directly encapsulates the idea of overwhelming coverage leading to audience inaction, whereas the other terms describe functions, processes, or cultural tendencies of media without explaining the specific numbness effect.

Sociology Week 2 Midterm Exam Sociology Week 2 Midterm Exam

Which of the following terms refers to the phenomenon in which a massive amount of coverage results in the audience becoming numb and failing to act on the information regardless of how compelling the issue is?

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