A reportedly intense response to this media broadcast was used for many years to make the case for the direct effects model of media influence on people - but it was later found that the impacts of the event were generally over-claimed and may have been minimal.

Question

BlackTom AI · Accepted Answer

The question describes a media broadcast that provoked a strong public reaction at the time it aired, which was later judged to have exaggerated effects and may have had only minimal actual impact. This sets up a discussion about the direct effects model of media influence.
Option 1: A radio adaptation of the War of the Worlds. This is the event historically cited as causing widespread panic in 1938, and it has been used to argue for strong, direct effects of media on audiences. However, later analysis showed the panic was overstated and influenced by listeners’ expectations and social context, so the long-term claim of direct, uniform mass persuasion is questioned. This aligns with the prompt’s note that impacts were over-claimed.
Option 2: Beyonce's Super Bowl performance. While widely discussed in contemporary media, this broadcast is not primarily associated with early theoretical claims about direct mass effects or with the historical controversy described in the prompt. It does not fit the historical example used to illustrate the direct effects model.
Option 3: The first demonstration of the television. Televised demonstrations were important for technological adoption and media literacy, but they are not the classic case used to argue for direct effects in the same seminal way as War of the Worlds, and they do not match the description of a broadcast whose impact was later deemed overstated.
Option 4: The premiere of the film Black Panther. This contemporary event generated significant attention and discourse, but it is not the historical case used in media effects theory to illustrate early claims about direct influence with subsequent reassessment of its magnitude.
In summary, the scenario described in the question most accurately points to the War of the Worlds radio broadcast as the example researchers used to discuss direct effects, while later scholarship has cast doubt on the magnitude of its impact. The other options do not fit the described historical and theoretical context.

Spr25_COMM001_33138 4.8 Unit #4 Quiz

A reportedly intense response to this media broadcast was used for many years to make the case for the direct effects model of media influence on people - but it was later found that the impacts of the event were generally over-claimed and may have been minimal.

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