Question at position 12 Which theory makes the claim that media, apart from whatever content is transmitted, impacts individuals in society?Medium theoryCultural production Two-step flow hypothesisCultivation theoryTransportation theory

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BlackTom AI · Accepted Answer

To tackle the question, I will evaluate what each listed theory claims about media and its effects on society.
Option 1: Medium theory. This option asserts that media itself, beyond its explicit content, exerts influence on individuals and society. This aligns with the idea that the medium shapes perception, behavior, and social dynamics independent of the message. If correct, it emphasizes channel effects rather than content alone.
Option 2: Cultural production. This theory typically concerns how culture is created, distributed, and consumed within a society, focusing on processes of production rather than a general claim that media as a form impacts individuals beyond content. It’s broader than a single medium’s effect on individuals.
Option 3: Two-step flow hypothesis. This posits that media influence travels from (primary) media to opinion leaders and then to the broader public, highlighting a transmission process rather than the intrinsic impact of the medium itself beyond content and interpersonal diffusion.
Option 4: Cultivation theory. This theory argues that long-term exposure to television shapes viewers’ perceptions of reality, often focusing on the content and its cumulative effects on beliefs about social reality, rather than a blanket claim that the medium, apart from content, impacts individuals.
Option 5: Transportation theory. This theory relates to the cognitive and emotional immersion in narratives, describing how being transported into a story can affect attitudes and engagement, which again centers on narrative engagement rather than a standalone claim about the medium’s impact independent of content.

In summary, among the options, medium theory is the one that explicitly emphasizes the impact of the medium itself, apart from the transmitted content, on individuals and society. The other theories focus more on production processes, diffusion via opinion leaders, cultivation of beliefs through content, or narrative transportation, rather than a sole assertion about the medium’s independent influence.

Question at position 12 Which theory makes the claim that media, apart from whatever content is transmitted, impacts individuals in society?Medium theoryCultural production Two-step flow hypothesisCultivation theoryTransportation theory

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