M&M’s offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&M’s ebusiness strategy?

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BlackTom AI · Accepted Answer

The question asks how to classify M&M’s ebusiness strategy given that customers can order the candy in special colors or with customized sayings.

Option 1: Information richness. This term generally refers to the ability of a communication channel to convey rich, detailed information (text, graphics, video) to support decision making. While customization features can contribute to information richness, this option does not specifically capture the strategic approach of enabling customized product offerings. So this choice is not the best fit for describing the overall ebusiness strategy in this context.

Option 2: Mass customization. This concept combines the efficiencies of mass production with the flexibility of customization, allowing customers to personalize products at scale. M&M’s capability to offer special colors or customized sayings aligns with mass customization, as the company is enabling individualized product configurations while leveraging standardized processes.

Option 3: Personalization. Personalization refers to tailoring products or content to an individual based on data about that person, often on an ongoing basis. While the customization options exemplify some personalization, mass customization more precisely describes the strategic approach of offering configurable products at scale rather than simply tailoring content or recommendations to an individual.

Option 4: Interactivity. Interactivity focuses on user engagement and the ability to interact with the product or platform (for example, clickable interfaces, feedback mechanisms). Although customization features involve user interaction, the broader strategic framing here is about producing customized products at scale, not solely about the interactive characteristic of the platform.

In summary, while several options touch on related ideas, the most accurate overall classification for an ebusiness strategy that enables customers to order candies in special colors or with customized sayings is mass customization, because it captures both the customization capability and the scalable production approach.

MANAGEMENT INFORMATION SYSTEMS CIS 3010-16 (93684) Exam Two

M&M’s offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&M’s ebusiness strategy?

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类似问题

Mass customization enables companies to:

Mass customization enables companies to:

Mass customization emphasizes standardization of production to reduce unit cost and modularization of components to increase variety.

What primarily drives the success of mass customization?

M&M's offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&M's ebusiness strategy?

What is the ability of an organization to tailor its products or services to the customers’ specifications?

A product or service with uniform standardized production, to a point, with unique features added to each product represents which of the following?

Mass customization utilizes the modules for all potential consumers, but allows them to combine them in different ways leading to a more personalized outcome.

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