M&M's offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&M's ebusiness strategy?

Question

BlackTom AI · Accepted Answer

Consider the given scenario: M&M's allows customers to order candy in special colors or with customized sayings. This reflects a deliberate capability to tailor a product to individual preferences while maintaining mass production.
Option 1 - Information richness: This concept refers to the completeness and quality of information available to users, enabling richer content and decision making. While customization options could be communicated effectively, this option doesn’t directly describe the strategic approach of enabling individualized product options.
Option 2 - Interactivity: Interactivity focuses on the degree to which users can engage with a system or interface (e.g., clicking, adjusting, receiving feedback). Although the customization interface may be interactive, the core strategic classification here is not just the level of interaction but the way products are produced and offered.
Option 3 - Mass customization: This is the key idea. It combines the efficiency of mass production with the ability to customize products for individual customers, often through modular design, configurable options, or personalized features, as demonstrated by M&M's offering of colors and sayings.
Option 4 - Personalization: Personalization typically implies tailoring a product or experience to an individual, often based on user data to customize content or recommendations. While similar to customization, personalization is more about behavior-based tailoring across experiences, whereas the scenario emphasizes configurable product features during ordering, characteristic of mass customization rather than automated personalized marketing alone.
In summary, the scenario best fits mass customization because it leverages scalable production while permitting individualized product configurations, rather than merely providing information, interactivity, or generalized personalization.

M&M's offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&M's ebusiness strategy?

查看解析

登录即可查看完整答案

类似问题

Mass customization enables companies to:

Mass customization enables companies to:

Mass customization emphasizes standardization of production to reduce unit cost and modularization of components to increase variety.

What primarily drives the success of mass customization?

M&M’s offers people the opportunity to order the candy in special colors or with customized sayings. How would you classify M&M’s ebusiness strategy?

What is the ability of an organization to tailor its products or services to the customers’ specifications?

A product or service with uniform standardized production, to a point, with unique features added to each product represents which of the following?

Mass customization utilizes the modules for all potential consumers, but allows them to combine them in different ways leading to a more personalized outcome.

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单