Mass customization utilizes the modules for all potential consumers, but allows them to combine them in different ways leading to a more personalized outcome.

Question

BlackTom AI · Accepted Answer

Mass customization is based on designing and using modular components or features that can be combined in various ways to create personalized products or services for individual customers.
In this statement, the idea that modules exist for all potential consumers and can be recombined to produce personalized outcomes aligns with the core concept of mass customization: offering wide variety without sacrificing efficiency by leveraging a modular platform.
The assertion is accurate because it emphasizes both the breadth of options (modules for many potential consumers) and the customization mechanism (different combinations for personalization), which is central to how mass customization delivers individualized value at scale.
If we consider why someone might think it’s false, potential misinterpretations could be that modules are too limited to offer true personalization, or that customization compromises standardization. However, in a well-executed mass customization approach, modules are designed to be interoperable and combinable, enabling unique configurations while still benefiting from economies of scale.
In summary, the statement correctly captures the essence of mass customization: modular options that can be assembled in diverse ways to meet individual preferences and needs. This supports why the true option is consistent with the concept.

TH-STHM-1113-770-13800-202520 Content Quiz #1

Mass customization utilizes the modules for all potential consumers, but allows them to combine them in different ways leading to a more personalized outcome.

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