Mass customization enables companies to:

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BlackTom AI · Accepted Answer

To tackle this question, I’ll evaluate what mass customization aims to achieve and how each option aligns with that concept.
Option 1: 'Avoid using modular design' — Mass customization typically leverages modular design so that many combinations can be produced from common components. Avoiding modular design would hinder flexibility and efficiency, making this option inaccurate.
Option 2: 'Eliminate upstream supply chain visibility' — Visibility across the supply chain is important for coordinating customization options, lead times, and inventory. Eliminating visibility would disrupt responsiveness and customization capabilities, so this statement is not correct.
Option 3: 'Produce low-cost standard products in bulk' — Producing standard, low-cost items in bulk is characteristic of mass production, not mass customization. This choice describes a different manufacturing approach, thus it is incorrect.
Option 4: 'Offer a wide variety of customized products at reasonable cost' — This captures the essence of mass customization: delivering a broad array of customized offerings while maintaining cost efficiency through strategies like modular design, postponement, and flexible processes. This description aligns with the core idea of mass customization, making it the most accurate option among the choices.

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Mass customization enables companies to:

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