Which of the following is NOT a characteristic of the mass communication audience?

Question

BlackTom AI · Accepted Answer

When evaluating characteristics of the mass communication audience, it helps to recall how mass media reaches broad segments of society.
Option 1: 'Homogeneous' — This claim runs counter to the core idea of mass audiences, which are typically diverse in demographics, interests, and backgrounds. The term homogeneous suggests sameness, which is not how mass audiences are generally described.
Option 2: 'Large' — A defining feature of mass communication is that it targets a very large number of people, often numbering in the thousands or millions. This trait aligns with standard theories of mass media reach.
Option 3: 'Anonymous' — In mass communication, receivers are not personally identified by the sender; the audience is treated as a broad, impersonal group. This anonymity is a common characteristic.
Option 4: 'Simultaneous' — Mass media often delivers content to many audience members at roughly the same time, especially with live broadcasts or scheduled programming. This simultaneity is typical of mass communication contexts.
In summary, options 2, 3, and 4 describe characteristics commonly associated with mass communication audiences, while option 1 describes a condition that does not fit the typical heterogeneous and varied nature of such audiences.

COM2202.1D1.JAN2025 W2: Nature and Characteristics of Mass Communication

Which of the following is NOT a characteristic of the mass communication audience?

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