4. The purpose of broadcasting is to reach a large, general audience.

Question

BlackTom AI · Accepted Answer

The question asks about the statement: 'The purpose of broadcasting is to reach a large, general audience.'

Option 1: True. Broadcasting historically aims to reach a broad, mass audience. The core idea of broadcast media (radio, television, and other wide-distribution channels) is to disseminate content to as many people as possible, achieving scale and ubiquity rather than targeted, narrow coverage. This aligns with concepts of mass communication where the reach and shared cultural experience are emphasized.

Option 2: False. One could argue that broadcasting does not always intend to reach a merely 'large, general' audience because, in practice, some broadcasting strategies are designed for broad reach, while others may still target specific segments or communities. For instance, public broadcasting can carry content aimed at diverse groups, and some broadcasts are segmented using time slots or regional feeds, which reduces the universality implied by a strictly general-audience aim. Additionally, the rise of niche channels and on-demand platforms shows a shift toward targeting particular interests rather than a universal audience, suggesting that broadcasting can also function with narrower aims.

In evaluating the statement, consider that traditional definitions emphasize mass reach, but contemporary broadcasting encompasses both broad and targeted approaches. The assertion captures a common purpose in classic broadcasting, yet it does not account for variations and shifts in media practice that include targeted or specialized audiences.

BRC3200.1D2.JAN2025 Test 20%

4. The purpose of broadcasting is to reach a large, general audience.

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