Mass communication is typically characterized by two-way flow.

Question

BlackTom AI · Accepted Answer

The question asks whether the statement 'Mass communication is typically characterized by two-way flow' is true or false, but the provided data lacks explicit answer options to choose from.
First, consider the general concept: mass communication typically involves sending messages from a single source to a large, dispersed audience. Traditionally, this has been described as one-to-many, with limited direct feedback from the audience.
Some modern mass communication contexts do include feedback mechanisms (comments, surveys, call-ins, social media interactions), which introduce elements of two-way flow. However, even with these features, the core characteristic of mass media remains its broad reach from a central source to many receivers, rather than a fully interactive two-way dialogue on the same scale as interpersonal communication.
Given this understanding, the statement that mass communication is typically characterized by two-way flow would be considered inaccurate in the traditional sense, though not entirely without nuance in the digital age.
Because no answer choices are provided, there is no specific option to evaluate here. Nonetheless, the core takeaway is that mass communication is best described as predominantly one-to-many, with potential for some audience feedback rather than a classic two-way flow by default.

COMM 1101 SP2025 (22536) Content Quiz 1

Mass communication is typically characterized by two-way flow.

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