Which of the following is a true statement about the front end of marketing?

Question

BlackTom AI · Accepted Answer

Here is the question and the four answer choices restated for clarity:
Question: Which of the following is a true statement about the front end of marketing?
Options:
1) It is the only driver of customer retention.
2) None of these is correct
3) Business plan that takes place prior to the product being launched to the market.
4) It includes all the activities most likely to produce highly satisfied customers.

Option 1: 'It is the only driver of customer retention.' This is overly broad and incorrect. Customer retention depends on multiple factors across the customer journey, including post-launch experiences, product quality, customer service, pricing, and ongoing value. Saying the front end is the only driver ignores these later-stage influences.

Option 2: 'None of these is correct' This would be true only if all other statements were false. However, there is at least one statement that accurately describes the front end of marketing, so this option is not accurate.

Option 3: 'Business plan that takes place prior to the product being launched to the market.' This correctly captures the essence of the front end of marketing: planning activities conducted before launch, such as market research, segmentation, positioning, value proposition, go-to-market strategy, and preparation for a successful introduction. These pre-launch plans set the direction for how the product will be marketed and sold.

Option 4: 'It includes all the activities most likely to produce highly satisfied customers.' While front-end planning aims to influence customer satisfaction, saying it includes all activities to produce highly satisfied customers is too broad and absolute. Post-launch activities, operational excellence, support, and ongoing engagement also play critical roles in satisfaction, so this statement overstates the scope of the front end alone.

In summary, only Option 3 accurately describes a true aspect of the front end of marketing by focusing on the pre-launch business planning phase. The other options either overstate, mischaracterize, or incorrectly constrain the role of the front end in marketing.

MKT3490W02 Exam-1 - MKT*3490- Requires Respondus LockDown Browser

Which of the following is a true statement about the front end of marketing?

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MKT*3490*W02 Exam-1 - MKT*3490- Requires Respondus LockDown Browser

Which of the following is a true statement about the front end of marketing?

查看解析

登录即可查看完整答案

类似问题

What is a key characteristic of treating marketing as a long-term investment?

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In the context of ‘Creating and capturing customer value’,according to Armstrong et al. (2015) a customer-driven strategy is closely linked to the selling concept.

The marketing manager of Refresh Inc., a leading producer of soft drinks, is considering a differentiated marketing strategy. An important consideration is weighing increased sales against ________ before selecting this strategy.

更多留学生实用工具

希望你的学习变得更简单

MKT3490W02 Exam-1 - MKT*3490- Requires Respondus LockDown Browser