To execute an effective omni-channel marketing strategy, all of the following elements must be aligned EXCEPT ________.

Question

BlackTom AI · Accepted Answer

To evaluate an effective omni-channel marketing strategy, we need to look at the organizational and strategic elements that must be harmonized across the business. 
Option 1: the overall business model — This is a fundamental element that must be aligned with omni-channel efforts, because the channels, customer experience, and data flows should support the overarching business approach, value proposition, and revenue model. Misalignment here would undermine the strategy from the ground up. 
Option 2: organizational incentives — Incentives shape behavior and performance across departments; when incentives are aligned with cross-channel goals, teams collaborate rather than compete, making this an essential alignment area for omni-channel success. 
Option 3: organizational structures — The way teams are organized (centers of excellence, cross-functional teams, governance) directly affects coordination, decision-making speed, and accountability across channels; misalignment can create silos, so this is another critical alignment factor. 
Option 4: search engine optimization — While SEO is a valuable tactic for visibility and engagement, it is not a core structural or strategic alignment requirement across the entire omni-channel organization in the same way as the business model, incentives, structures, and the marketing mix are. SEO can operate within channels, but omni-channel success hinges on unified strategy and operations rather than a single tactic. 
Option 5: the marketing mix — Consistency of product, price, place, and promotion across channels is central to a seamless omni-channel experience; aligning the marketing mix across all touchpoints is essential. 
This analysis shows that the elements requiring cross-functional alignment are the overall business model, organizational incentives, organizational structures, and the marketing mix. In contrast, search engine optimization represents a tactical discipline rather than a fundamental alignment component across the organization, making it the EXCEPT item in this list.

Homework: Ch 14 Warm up

To execute an effective omni-channel marketing strategy, all of the following elements must be aligned EXCEPT ________.

查看解析

登录即可查看完整答案

类似问题

What is a key characteristic of treating marketing as a long-term investment?

Market data shows that while 68% of consumers say they’ll pay more for sustainable meals, only 22% actually do. Which strategic implication follows from this insight?

Which of the following is a true statement about the front end of marketing?

In the context of ‘Creating and capturing customer value’,according to Armstrong et al. (2015) a customer-driven strategy is closely linked to the selling concept.

In the context of ‘Creating and capturing customer value’,according to Armstrong et al. (2015) a customer-driven strategy is closely linked to the selling concept.

The marketing manager of Refresh Inc., a leading producer of soft drinks, is considering a differentiated marketing strategy. An important consideration is weighing increased sales against ________ before selecting this strategy.

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单