Which of the following is part of the marketing mix?

Question

BlackTom AI · Accepted Answer

The question asks which option is part of the marketing mix.
Option 1: Packaging. While packaging is closely related to the product and can influence consumer perception, it is generally considered a component of product strategy rather than a standalone element of the core marketing mix. In many models, packaging is subsumed under Product rather than listed as its own P.
Option 2: Position. Positioning is a marketing concept that describes how a product is perceived relative to competitors, but it is not one of the classical marketing-mix elements (the classic four Ps are Product, Price, Place, Promotion). Positioning informs how you communicate or differentiate, but it isn’t itself a separate P.
Option 3: Price. This is a core element of the traditional marketing mix (the 'P' for Price). It covers how much customers pay, pricing strategies, and discounting, which directly influence demand and profitability.
Option 4: People. In traditional 4P frameworks, People is not included. However, in extended models like the 7 Ps for services, People becomes relevant, but the classic marketing mix remains the four elements above. Since the question targets the standard marketing mix, People is not one of the core four.
In summary, among the options, Price is the element that is definitively part of the traditional marketing mix, while the others are either components within Product or concepts outside the basic four Ps.

GBUS4330W01 25 Fall GBUS 4330 Final Exam - Requires Respondus LockDown Browser

Which of the following is part of the marketing mix?

查看解析

登录即可查看完整答案

类似问题

Actions taken to get a good or service to a customer fall under which one of the Ps of retail strategy?

If a manufacturer instructs a retailer on how to use a newly released product, this would be an example of the manufacturer getting involved with which of the following seven Ps?

One strategy that Starbucks uses is opening stores in areas where other coffee shops would have little chance of staying competitive with Starbucks. What Starbucks is essentially doing is saturating the market, a strategy that falls under Blank ______ within the seven Ps framework.

In 2004, AMA introduced the concept of 4P mix for the first time.

What are the 7 Ps of marketing?

Which component of 7Ps is related to tracking, measuring, and understanding customer demands?

Which component of 4Ps relates to a brand’s communication strategy to consumers?

While there are the four Ps of marketing, there are the________ Ps of services marketing.

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单

GBUS*4330*W01 25 Fall GBUS 4330 Final Exam - Requires Respondus LockDown Browser

Which of the following is part of the marketing mix?

查看解析

登录即可查看完整答案

类似问题

Actions taken to get a good or service to a customer fall under which one of the Ps of retail strategy?

If a manufacturer instructs a retailer on how to use a newly released product, this would be an example of the manufacturer getting involved with which of the following seven Ps?

One strategy that Starbucks uses is opening stores in areas where other coffee shops would have little chance of staying competitive with Starbucks. What Starbucks is essentially doing is saturating the market, a strategy that falls under Blank ______ within the seven Ps framework.

In 2004, AMA introduced the concept of 4P mix for the first time.

What are the 7 Ps of marketing?

Which component of 7Ps is related to tracking, measuring, and understanding customer demands?

Which component of 4Ps relates to a brand’s communication strategy to consumers?

While there are the four Ps of marketing, there are the________ Ps of services marketing.

更多留学生实用工具

希望你的学习变得更简单

GBUS4330W01 25 Fall GBUS 4330 Final Exam - Requires Respondus LockDown Browser