Actions taken to get a good or service to a customer fall under which one of the Ps of retail strategy?

Question

BlackTom AI · Accepted Answer

The question asks which of the Ps of retail strategy corresponds to the actions taken to get a good or service to a customer.
Option 1: Presentation. This refers to how the product is displayed or presented to customers, not the actual activities involved in delivering the product. It’s more about merchandising and visibility rather than the fulfillment process.
Option 2: Promotion. Promotion covers marketing communications, advertising, and incentives to encourage purchases, not the logistical or procedural steps of delivering the product to the customer.
Option 3: Product. The product P concerns the item itself—the features, quality, and assortment. It does not describe the processes involved in moving the product to the customer.
Option 4: Processes. This P directly encompasses the operations, logistics, order processing, warehousing, delivery, and other systemic activities that ensure a good or service reaches the customer. It covers the flow of how the offering is delivered from the retailer to the end user, aligning with the description in the question.
In summary, while the other options relate to presentation, promotion, or the item itself, Processes specifically captures the actions and workflows that move the product to the customer.

Actions taken to get a good or service to a customer fall under which one of the Ps of retail strategy?

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