In 2004, AMA introduced the concept of 4P mix for the first time.

Question

BlackTom AI · Accepted Answer

The question states: 'In 2004, AMA introduced the concept of 4P mix for the first time.'
Option 1: 'True' — To evaluate this, we need to consider the historical context of AMA (which could refer to the American Marketing Association or another organization with the same acronym) and the development timeline of the 4P marketing mix. The widely recognized 4P framework (Product, Price, Place, Promotion) predates 2004 by several decades, having roots in the 1960s and 1970s. If the statement claims a 2004 introduction, this would contradict the well-established historical timeline, making this option inaccurate. Additionally, most scholarly and professional sources attribute the origin or popularization of the 4P concept earlier, not as a new introduction in 2004. Therefore, selecting this option would propagate an incorrect dating of the concept’s origin.
Option 2: 'False' — This option aligns with the established historical understanding that the 4P mix existed prior to 2004 and was not first introduced in that year. By affirming 'False,' you acknowledge that the statement is inaccurate regarding the timing of the 4P concept’s introduction. The reasoning hinges on the historical precedence of the 4P framework, which is widely documented in marketing literature as emerging well before 2004, often cited in discussions of marketing mix evolution.
In evaluating the other possible interpretations, one might wonder if there were year-specific adaptations or augmentations (such as 4Ps being redefined or expanded). However, even in those discussions, 2004 is not typically identified as the inaugural introduction of the core 4P mix itself, but rather as a later period of refinement or application, which does not support the assertion as written. Hence, the claim does not hold up under standard historical accounts and is considered false.

AD737 O2 Innovative Marketing Techniques (Fall 25) Final Exam AD737 O2 Innovative Marketing Techniques (Fall 25) Final Exam

In 2004, AMA introduced the concept of 4P mix for the first time.

查看解析

登录即可查看完整答案

类似问题

Actions taken to get a good or service to a customer fall under which one of the Ps of retail strategy?

If a manufacturer instructs a retailer on how to use a newly released product, this would be an example of the manufacturer getting involved with which of the following seven Ps?

One strategy that Starbucks uses is opening stores in areas where other coffee shops would have little chance of staying competitive with Starbucks. What Starbucks is essentially doing is saturating the market, a strategy that falls under Blank ______ within the seven Ps framework.

Which of the following is part of the marketing mix?

What are the 7 Ps of marketing?

Which component of 7Ps is related to tracking, measuring, and understanding customer demands?

Which component of 4Ps relates to a brand’s communication strategy to consumers?

While there are the four Ps of marketing, there are the________ Ps of services marketing.

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单