Which of the following is NOT true regarding the marketing management process?

Question

BlackTom AI · Accepted Answer

The question asks which statement about the marketing management process is NOT true, so we will examine each option in turn.
Option 1: 'The process includes the planning, implementation and control of marketing activities.' This aligns with the standard marketing management cycle, which typically comprises planning, implementation (execution of strategies), and control (monitoring and adjusting). The statement is consistent with accepted models, so it is true.
Option 2: 'The process is continuous and inter-related.' In most frameworks, the elements of planning, implementation, and control feed into each other in a loop, with feedback driving revising plans. This description accurately reflects the cyclical and interconnected nature of the process, so it is true.
Option 3: 'In the control stage of the process, we measure results and evaluate progress.' Control is precisely about assessing performance against objectives, collecting metrics, and interpreting outcomes. This is a correct characterization, so it is true.
Option 4: 'We set objectives and create marketing strategies in the implementation stage of the process.' This statement contradicts the standard sequence. Objectives and strategy formation occur during the planning phase, before implementation, which is the stage where plans are put into action. Claiming that objectives and strategies are established in implementation misplaces those activities, making this option not true.
Option 5: 'The link from control to planning is important as feedback leads to changes in the plans or new plans.' Feedback loops from control back to planning are a core part of iterative management, enabling adjustments and improvements to plans. This is a true depiction of how the process operates.
Thus, the statement that inaccurately assigns the setting of objectives and strategies to the implementation stage is the one that is not true.

BUSI406 [Kubowicz Malhotra]: Principles of Marketing Midterm

Which of the following is NOT true regarding the marketing management process?

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