Please read the scenario carefully, and then answer the question:

Scenario:
FreshBite, a meal-kit delivery startup, sets a marketing goal to increase subscriptions by 30% in 6 months. To achieve this, they:

Plan: Allocate budget to social media ads, influencer partnerships, and a referral program.

Execute: Launch targeted Instagram campaigns, collaborate with fitness influencers, and offer $10 discounts for customer referrals.

Measure: Track new subscriptions weekly and compare growth to the 30% target.

Question:
Which part of FreshBite’s process best illustrates Marketing Management as defined?

Question

Please read the scenario carefully, and then answer the question:

Scenario:
FreshBite, a meal-kit delivery startup, sets a marketing goal to increase subscriptions by 30% in 6 months. To achieve this, they:

Plan: Allocate budget to social media ads, influencer partnerships, and a referral program.

Execute: Launch targeted Instagram campaigns, collaborate with fitness influencers, and offer $10 discounts for customer referrals.

Measure: Track new subscriptions weekly and compare growth to the 30% target.

Question:
Which part of FreshBite’s process best illustrates Marketing Management as defined?

BlackTom AI · Accepted Answer

The question asks to identify which part of FreshBite’s process best illustrates Marketing Management as defined, given a scenario that includes planning, execution, and measurement steps.
First, note that the provided answer option is a single entry, and there are no separate answer choices listed to analyze individually. This absence makes it impossible to evaluate each option against the definition of Marketing Management.
Nevertheless, we can reason about what each typical component would represent in the context of Marketing Management.

Planning phase: Involves setting clear marketing objectives (e.g., increasing subscriptions by a target percentage), determining the strategy to reach those objectives, and allocating the budget across channels (social media ads, influencer partnerships, referral programs). This aligns with the planning aspect of Marketing Management, where goals are defined and a roadmap is created.

Execution phase: Entails implementing the planned strategies, such as running targeted campaigns, establishing partnerships, and deploying promotional offers. This corresponds to the operational side of Marketing Management, turning plans into action and delivering the intended activities.

Measurement phase: Focuses on monitoring performance, collecting metrics (weekly new subscriptions), and comparing results against the target (the 30% growth goal). This reflects the control and evaluation component of Marketing Management, where outcomes are tracked to assess progress and guide adjustments.

If there were a composite option such as 'All of the options,' that would be consistent with the idea that planning, execution, and measurement collectively illustrate Marketing Management, since each stage contributes to a full management cycle.
At present, due to the lack of discrete options to assess, we cannot distinctly identify which specific item is being highlighted as the best illustration, but the logical mapping above shows how planning, execution, and measurement each play a role in Marketing Management's definition.

Principles of Marketing Quiz 1.1 - What is Marketing? - Summer 2025

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