“Marketing management” focuses solely on crafting advertising messages

Question

BlackTom AI · Accepted Answer

This statement is evaluating the scope of marketing management. Initially, consider what marketing management actually covers: planning, organizing, and directing activities to satisfy needs and achieve organizational goals, which involves market research, segmentation, targeting, product decisions, pricing, distribution, promotions, and evaluation.

Option analysis:
- The claim that marketing management focuses solely on crafting advertising messages is overly narrow. In practice, advertising is only one element within the broader promotion mix, which also includes public relations, sales promotion, personal selling, and digital marketing. More importantly, marketing management also concerns fundamental strategic activities such as understanding customer needs, choosing target markets, positioning, designing the marketing mix (product, price, place, promotion), and monitoring performance.

- Because marketing management integrates analysis, strategy, and implementation across multiple domains (not just messaging), treating it as solely about crafting messages misrepresents the discipline. The correct understanding recognizes that messaging is a component within a larger framework, not the entire scope.

- A statement asserting that marketing management is limited to messages would ignore crucial processes like market research, segmentation, competitive analysis, pricing strategy, distribution channel decisions, and metrics-based evaluation. Each of these plays a vital role in delivering value to customers and achieving organizational objectives.

- The absence of answer options means there is no alternative choice to evaluate here, but the critical takeaway remains: marketing management is interdisciplinary and system-wide, not confined to advertising copy or slogans.

In summary, the reasoning shows why the proposed statement is incomplete and inaccurate: marketing management encompasses more than crafting advertising messages, including strategic planning, market analysis, product and pricing decisions, distribution, and performance assessment.

Principles of Marketing Quiz 1.2 - The Marketing Concept - Summer 2025

“Marketing management” focuses solely on crafting advertising messages

查看解析

登录即可查看完整答案

类似问题

The art and science of choosing target markets and building profitable relationships with them is called ________.

Which of the following is NOT true regarding the marketing management process?

The iceberg principle illustrates that in many marketing problem situations, the marketing manager only understands 20 per cent of the actual problem, while 80 per cent remains submerged.

No marketing manager can be completely certain about a business situation.

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

People born without creativity never can develop it

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单