________ enables marketers to provide time utility to consumers.

Question

BlackTom AI · Accepted Answer

The question asks which option enables marketers to provide time utility to consumers. Time utility refers to making a product available at the time when a customer wants it, reducing waiting time.
Option 1: Transportation. While moving goods from supplier to customer can influence how quickly a product is available, transportation primarily affects place and time to some extent, not the main mechanism by itself for ensuring availability when desired. It complements time utility but is not the core enabler asked for here.
Option 2: Inventory control. Keeping the right levels of stock helps ensure products are available, which supports meeting demand promptly. However, inventory control is more about maintaining stock levels and minimizing stockouts rather than the broad capability to store and access items over time.
Option 3: Materials handling. This involves the internal movement of goods within warehouses or factories. It improves efficiency and handling but does not address the broader concept of making products available to customers at the desired time across the supply chain.
Option 4: Warehousing. This is the storage and availability of goods over time, enabling marketers to provide time utility by keeping products ready for delivery when customers want them. It directly supports availability and timely fulfillment.
Option 5: Order processing. This encompasses receiving, confirming, and coordinating orders, contributing to the speed of fulfillment but not alone delivering the ongoing time utility of having stock ready for sale across channels.
In summary, warehousing most directly enables time utility by ensuring products are stored and readily accessible when customers want them, whereas the other options contribute to related aspects of logistics without delivering the central time-availability function on its own.

________ enables marketers to provide time utility to consumers.

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