A manufacturer of baked beans sells their products to end consumers through retailers, such as "IGA" Supermarkets. In this case, IGA is best described as part of which group in the microenvironment?

Question

BlackTom AI · Accepted Answer

When analyzing the microenvironment in this scenario, we start by identifying the roles involved in getting the product from the manufacturer to the end consumer.
Option 1: Public. This refers to any group that has an actual or potential interest in or impact on the organization, such as media, government, citizen-action groups, and local communities. In this case, the question is about a specific channel through which baked beans reach consumers, not about a public pressure group or societal segment, so this option is not correct.
Option 2: Intermediary. Intermediaries are entities that facilitate the distribution of goods from producers to customers, such as wholesalers, retailers, and distributors. Here, the retailer (IGA Supermarkets) is the channel through which the manufacturer’s beans reach end consumers, making IGA an intermediary in the microenvironment.
Option 3: Supplier. Suppliers provide the resources or inputs needed to produce goods, such as raw materials, packaging, or services. The retailer in question is not supplying inputs to the manufacturer; rather, the retailer is a downstream partner in distribution. Therefore this option misidentifies the role of the retailer in this context.
Option 4: Competitor. A competitor is another firm offering similar products or services that could take market share. Since the question focuses on the relationship in the distribution channel rather than competitive dynamics, labeling the retailer as a competitor would be inaccurate in this microenvironment scenario.
In summary, the retailer (IGA Supermarkets) acts as an intermediary by distributing the product from the manufacturer to end consumers, rather than acting as a public group, a supplier, or a competitor. This aligns with the standard definition of an intermediary in the marketing microenvironment.

MKF1120 - S1 2025 Quiz 3

A manufacturer of baked beans sells their products to end consumers through retailers, such as "IGA" Supermarkets. In this case, IGA is best described as part of which group in the microenvironment?

查看解析

登录即可查看完整答案

类似问题

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

People born without creativity never can develop it

A product has a selling price of $20, a contribution margin ratio of 40% and fixed cost of $120,000. To make a profit of $30,000. The number of units that must be sold is: Type the number without $ and a comma. Eg: 20000

Which of the following statement regarding cost is correct:

Under the assumptions used in cost-volume-profit analysis, as the activity increases:

The CVP and break-even analysis are supported by a range of important assumptions. Which of the following is not an assumption of the CVP:

The break-even point is that at which:

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单