Kraft made the announcement that it was eliminating artificial food additives. Which of the following most likely influenced Kraft's decision?

Question

BlackTom AI · Accepted Answer

The question asks which factor most likely influenced Kraft's decision to eliminate artificial food additives.
Option 1: 'Marketing mix' refers to the blend of product, price, place, and promotion decisions a company makes. While this can be impacted by reformulating products, it’s not the primary driver described in external pressures leading to removing additives. This option focuses more on internal strategic components rather than the broader external environment.
Option 2: 'Marketing task' is a general managerial concept about the activities within marketing, such as planning, implementation, and control. It does not specifically capture the external pressures or broader context that would push a company to change product ingredients in response to stakeholders, regulation, or societal expectations.
Option 3: 'Environment' encompasses external factors—social trends, consumer expectations, regulatory standards, and competitive pressures—that can compel firms to alter products to align with safety, health, or ethical concerns. In this scenario, public scrutiny and shifting norms around artificial additives would be a plausible external influence driving Kraft to make such a change.
Option 4: 'Marketing costs' pertain to the expenses associated with marketing activities. While cost considerations can influence product formulations, eliminating artificial additives is more directly tied to external expectations and reputational risk than to a straightforward cost-reduction decision.
In summary, the most coherent explanation is that external environmental factors—such as consumer attitudes, regulatory signals, and social responsibility trends—shape strategic product decisions like removing artificial additives. The other options describe internal marketing concepts or cost considerations that do not as directly capture the external pressure likely at play in Kraft’s announcement.

Essentials of Marketing (H) - Syracuse University MAR301 - 3 - Montenegro - Preparatory Academy - 1st Semester - 2025/2026 Units 1 and 2 Exam

Kraft made the announcement that it was eliminating artificial food additives. Which of the following most likely influenced Kraft's decision?

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Essentials of Marketing​ (H) - Syracuse University MAR301 - 3 - Montenegro - Preparatory Academy - 1st Semester - 2025/2026 Units 1 and 2 Exam

Kraft made the announcement that it was eliminating artificial food additives. Which of the following most likely influenced Kraft's decision?

查看解析

登录即可查看完整答案

类似问题

In the context of the ‘Marketing environment’, according to Kotler et al. (2014) the publics and economic forces belong to the macroenvironment.

In the context of the ‘Marketing environment’, according to Kotler et al. (2014) the direct competitors belong to the macroenvironment and the indirect competitors to the microenvironment.

In the immediate marketing environment, the first factor that affects the consumer is

A firm's macroenvironment includes all of the following except

An automaker collaborates with tire manufacturers, steel suppliers, and dealerships to deliver cars to market. Without these partners, the company cannot operate efficiently. Which element of the immediate environment is being described?

更多留学生实用工具

希望你的学习变得更简单

Essentials of Marketing (H) - Syracuse University MAR301 - 3 - Montenegro - Preparatory Academy - 1st Semester - 2025/2026 Units 1 and 2 Exam