题目
题目

2601-MKT1034 PRINCIPLES OF MARKETING Chapter 1 2601-MKT1034 PRINCIPLES OF MARKETING Chapter 1

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Which of the following marketing management concepts is most likely to lead to marketing myopia?

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思路分析
To address the question, let's evaluate how each marketing management concept typically influences orientation toward customers and products. Option 1: "customer-driven marketing concept". This approach prioritizes fulfilling customer needs and preferences. It tends to reduce marketing myopia because the focus is on what customers actually want rather than on a specific product, making it more about solving ......Login to view full explanation

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类似问题

According to the lecture on the definitions of marketing, the focus of marketing shifted from ‘one-way delivery of products’ to ‘two-way interaction among the market players.’

Match the marketing and pricing concepts with the definitions.  1: Selling two or more products together (as a package) usually at a discounted price. 2: Selling large quantities of the same products at a discounted price. 3: Dividing a market into specific groups of buyers who have different requirements or buying habits. 4: Making a product (appear to be) different from similar products offered by other sellers, by product differences. advertising, packaging, etc. 5: Possibilities of filling unsatisfied needs in sectors in which a company can profitably produce goods or services. 6: Setting a high price for a new product to make maximum revenue before other competing products appear on the market. 7: Setting a low price for a new product to attract a large number of consumers. 8: The attributes or characteristics of a product, such as size, shape, quality, price, reliability, etc. 9: How supply or demand (the quantity produced or bought) of a product responds to price change. 10: Using various strategies like bundling or volume discount to push into the market and get a bigger market share (get more consumers).

In the context of ‘Creating and capturing customer value’,according to Armstrong et al. (2015) a customer-driven strategy is closely linked to the selling concept.

SECTION A - MULTIPLE CHOICE QUESTIONS - ANSWER ALL QUESTIONS Question: Which of the following is NOT a basic core concept of marketing?

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