SECTION A - MULTIPLE CHOICE QUESTIONS - ANSWER ALL QUESTIONS Question: Which of the following is NOT a basic core concept of marketing?

Question

BlackTom AI · Accepted Answer

Let’s break down the question and each answer choice to understand which one does not belong among the basic core concepts of marketing.
Option a: needs, wants and demands. In marketing, identifying and analyzing needs, wants, and demands is foundational. Marketers assess what customers require (needs), what they desire (wants), and what they are willing to exchange to satisfy those desires (demands). This is a core concept.
Option b: revenue streams. While revenue generation is a critical outcome of successful marketing, ‘revenue streams’ themselves are more of a financial/business model concept rather than a basic core concept of marketing. Marketing focuses on understanding and delivering value, not on categorizing revenue streams as a core principle. Thus, this choice is not a basic core concept of marketing.
Option c: market offerings. A central idea in marketing is that markets respond to offerings—products, services, experiences, or ideas—that satisfy customer needs and wants. The concept of market offerings is a fundamental pillar.
Option d: value, satisfaction and quality. Delivering value, achieving customer satisfaction, and ensuring quality are essential marketing concerns; they describe how offerings meet customer expectations and drive relationships. This is clearly a core concept.
Option e: None of the above. This would imply that all listed items are basic core concepts. Since option b does not align with the core marketing concepts, this option would be inaccurate because there is at least one item that is not a core concept.
In summary, the statement in option b stands out as not being a basic core concept of marketing, whereas the other options align with foundational marketing ideas. The remaining options describe essential elements of how marketing creates and delivers value to customers.

SECTION A - MULTIPLE CHOICE QUESTIONS - ANSWER ALL QUESTIONS Question: Which of the following is NOT a basic core concept of marketing?

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