题目
2025FallB-T-GBL94-67854 Homework: Marketing Vocabulary
匹配题
Match the marketing and pricing concepts with the definitions. 1: Selling two or more products together (as a package) usually at a discounted price. 2: Selling large quantities of the same products at a discounted price. 3: Dividing a market into specific groups of buyers who have different requirements or buying habits. 4: Making a product (appear to be) different from similar products offered by other sellers, by product differences. advertising, packaging, etc. 5: Possibilities of filling unsatisfied needs in sectors in which a company can profitably produce goods or services. 6: Setting a high price for a new product to make maximum revenue before other competing products appear on the market. 7: Setting a low price for a new product to attract a large number of consumers. 8: The attributes or characteristics of a product, such as size, shape, quality, price, reliability, etc. 9: How supply or demand (the quantity produced or bought) of a product responds to price change. 10: Using various strategies like bundling or volume discount to push into the market and get a bigger market share (get more consumers).
选项
A.Volume Discount
B.Market Penetration
C.Penetration Pricing
D.Product Features
E.Market/Price Skimming
F.Market segmentation
G.Bundling
H.Product Differentiation
I.Price Elasticity
J.Market Opportunities
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标准答案
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思路分析
We are asked to match each definition (1–10) with the appropriate marketing/pricing concept from the given options. Below, I address each definition in order, explaining why the chosen term fits and why other options are not suitable for that particular definition.
1) Definition: Selling two or more products together (as a package) usually at a discounted price.
- Correct match: Bundling
Bundling refers to offering multiple products as a single combined package, typically at a reduced price compared with buying each item separately. This encourages customers to purchase more items at once and can increase perceived value.
- Why the other options don’t fit this definition: Volume Discount is about lowering price based on the quantity purchased, not necessarily packaging multiple distinct products together. Market Penetration focuses on entering a market with low prices to gain market share, not on product packaging. Penetration Pricing is a pricing strategy to set low prices for new products to attract customers, distinct from bundled offerings. Product Features describes the tangible attributes of a product, not a pricing or packaging tactic. Price Elasticity concerns how quantity demanded responds to price changes, not bundling. Market/Price Skimming involves high initial prices to maximize short-term profits, which is unrelated to bundling. Market Opportunities, Market Segmentation, and Product Differentiation are broader strategic concepts not specifically about packaging products together.
2) Definition: Selling large quantities of the same products at a discounted price.
- Correct match: Volume Discount
Volume discount refers to price reductions given when customers purchase large quantities of the same item, encouraging bulk buyin......Login to view full explanation登录即可查看完整答案
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