According to the lecture on the definitions of marketing, the focus of marketing shifted from ‘one-way delivery of products’ to ‘two-way interaction among the market players.’

Question

BlackTom AI · Accepted Answer

The prompt presents a statement about the evolution of marketing definitions and asks whether it is true or false.
Option 1: True. This aligns with common marketing pedagogy, which notes a shift from a one-way, producer-centric view of marketing — where goods were simply pushed to customers — toward a two-way, relationship-oriented perspective. This includes interactive exchanges between buyers and sellers and a focus on understanding and responding to market needs, feedback, and ongoing relationships rather than merely delivering products.
Option 2: False. This would claim that marketing has not shifted toward two-way interaction or that the old model remains adequate. However, the lecture’s emphasis on two-way interaction among market players contradicts the notion of a static, one-way delivery model. In other words, labeling the evolution as not having occurred would ignore the widely taught transition to more relational, interactive, and value-centric marketing concepts that involve customers, competitors, suppliers, and channels in a dialogue, not just a push.
In sum, the statement describes the historical progression from a one-way to a two-way, interactive marketing paradigm, which is consistent with standard definitions and classroom explanations, whereas the alternative would deny that progression and is inconsistent with those teachings.

AD737 O2 Innovative Marketing Techniques (Fall 25) Final Exam AD737 O2 Innovative Marketing Techniques (Fall 25) Final Exam

According to the lecture on the definitions of marketing, the focus of marketing shifted from ‘one-way delivery of products’ to ‘two-way interaction among the market players.’

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According to the lecture on the definitions of marketing, the focus of marketing shifted from ‘one-way delivery of products’ to ‘two-way interaction among the market players.’

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