Which of the following is true of marketing strategies that are being developed in the new marketing communications model?

Question

BlackTom AI · Accepted Answer

In considering the evolving marketing communications landscape, the emphasis is on more interactive, social, and targeted engagement with consumers.
Option 1 suggests a return to heavy mass-media techniques; however, the new model prioritizes two-way dialogue, personalization, and digital channels over broad, one-way reach, so this is not aligned with current trends.
Option 2 claims an increase in print media ads; contemporary marketing increasingly shifts away from traditional print toward online, social, and experiential media, making this option inaccurate.
Option 3 states that strategies are more targeted, social, and engaging; this aligns with the move toward precision targeting, user-generated content, and active consumer participation, which are hallmark features of modern marketing communications.
Option 4 asserts targeting much larger customer segments; the opposite is true in the new model, where segmentation is refined to smaller, more specific groups to improve relevance and effectiveness.
Option 5 claims there is very little use of alternative media; in reality, alternative media (digital video, social platforms, mobile, influencer partnerships, podcasts, etc.) plays a significant and growing role, so this option is incorrect.
Overall, the statements that emphasize targeted, social, and engaging approaches best capture the direction of marketing strategies in the new communications paradigm.

Which of the following is true of marketing strategies that are being developed in the new marketing communications model?

查看解析

登录即可查看完整答案

类似问题

The ultimate goal of any marketing communication is to compel the receiver to react positively to the message and brand and then to Blank ______ the product or service.

When a firm influences the actions of a consumer, the firm has probably done so through Blank ______.

Advertising, personal selling, sales promotion, direct marketing, and public relations are among the many communication disciplines that make up IMC, which refers to integrated marketing Blank ______.

Which of the following is true of marketing strategies that are being developed in the new marketing communications model?

Which of the 5S objectives of digital marketing relates to the communications strategy?

Which of the following statements is correct regarding marketing communications today?

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单