When a firm influences the actions of a consumer, the firm has probably done so through
Blank
______.

Question

When a firm influences the actions of a consumer, the firm has probably done so through 
Blank
______.

BlackTom AI · Accepted Answer

The question asks: When a firm influences the actions of a consumer, the firm has probably done so through
Blank
______.

Option 1: marketing communications. This choice points to the broad set of tools a firm uses to convey messages to consumers, including advertising, public relations, promotions, and other communications aimed at shaping perceptions and actions. It directly captures the idea of influencing consumer behavior through purposeful messaging and information.

Option 2: market manipulation. This term implies deceptive, illegal, or unethical practices intended to deceive consumers or distort markets. While manipulation can influence behavior, it carries a negative connotation and is not the standard or accepted mechanism described in typical marketing contexts.

Option 3: in-person persuasion. This describes a specific method of influence that occurs face-to-face. While it is a legitimate tactic in some sales contexts, it is narrower than the general concept of how firms influence consumer actions. The broader category would encompass in-person strategies as well as other channels, not just in-person methods.

Option 4: market domination. This suggests a strategic position where a firm controls a market or suppresses competition. It is about market power and structure rather than the act of influencing individual consumer behavior through communications or messages.

In summary, the term that best aligns with the idea of a firm shaping consumer actions through the deliberate conveyance of messages, information, and campaigns is the broad concept of marketing communications, whereas the other options describe more specific or broad ideas that do not precisely fit the described mechanism.

When a firm influences the actions of a consumer, the firm has probably done so through Blank ______.

查看解析

登录即可查看完整答案

类似问题

The ultimate goal of any marketing communication is to compel the receiver to react positively to the message and brand and then to Blank ______ the product or service.

Advertising, personal selling, sales promotion, direct marketing, and public relations are among the many communication disciplines that make up IMC, which refers to integrated marketing Blank ______.

Which of the following is true of marketing strategies that are being developed in the new marketing communications model?

Which of the following is true of marketing strategies that are being developed in the new marketing communications model?

Which of the 5S objectives of digital marketing relates to the communications strategy?

Which of the following statements is correct regarding marketing communications today?

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单