Advertising, personal selling, sales promotion, direct marketing, and public relations are among the many communication disciplines that make up IMC, which refers to integrated marketing
Blank
______.

Question

Advertising, personal selling, sales promotion, direct marketing, and public relations are among the many communication disciplines that make up IMC, which refers to integrated marketing 
Blank
______.

BlackTom AI · Accepted Answer

The question presents a sentence about IMC and asks for the word that completes the blank. 
Option 1: communications. This choice aligns with the established acronym IMC, which stands for Integrated Marketing Communications, so 'communications' is the precise noun that completes the phrase and reflects the domain being described. 
Option 2: coalition. While 'coalition' describes a group formed for a purpose, it does not capture the standardized terminology of IMC, which focuses on the communication aspects rather than a collaborative alliance term. 
Option 3: collaboration. Although collaboration can occur within marketing efforts, the canonical expansion of IMC is not 'Integrated Marketing Collaboration' but 'Integrated Marketing Communications.' This makes 'collaboration' an incorrect fit for the acronym. 
Option 4: companions. This word means companions or partners but has no relevance to the specific concept represented by IMC, so it misstates the field being referenced.

Advertising, personal selling, sales promotion, direct marketing, and public relations are among the many communication disciplines that make up IMC, which refers to integrated marketing Blank ______.

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