In the
Blank
______ budgeting approach, the amount of money spent on promotion is a percentage of past or anticipated sales.

Question

In the 
Blank
______ budgeting approach, the amount of money spent on promotion is a percentage of past or anticipated sales.

BlackTom AI · Accepted Answer

The question asks about a budgeting approach where the promotional spend is determined as a proportion of past or anticipated sales.
Option 1: 'all you can afford' suggests budgeting based on what funds remain after other costs, which is not tied to sales or promotional objectives and can lead to underfunding or misaligned promotion efforts.
Option 2: 'objective and task' budgeting involves setting specific objectives, identifying tasks needed to achieve them, and estimating the costs for those tasks; while it guides promotion through planned objectives, it is not defined by a fixed percentage of sales.
Option 3: 'percentage of sales' precisely describes the approach in the prompt: the promotion budget is a set percentage of past or expected sales, making spending scale with sales volume rather than objective-driven or competitor-driven benchmarks.
Option 4: 'competitive parity' budgeting bases the promo budget on what competitors spend to maintain parity; this emphasizes external competition rather than tying the budget to sales levels or internal objectives.

In the Blank ______ budgeting approach, the amount of money spent on promotion is a percentage of past or anticipated sales.

查看解析

登录即可查看完整答案

类似问题

A startup must allocate a limited IMC budget. They estimate a $500,000 sales target and plan to spend 10% on communication. Which budgeting approach are they using?

What factors are used in the rule-of-thumb methods to calculate the communication budget?

Concerning the method of budget setting known as objective-and-task, which statement is most likely accurate?

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

People born without creativity never can develop it

A product has a selling price of $20, a contribution margin ratio of 40% and fixed cost of $120,000. To make a profit of $30,000. The number of units that must be sold is: Type the number without $ and a comma. Eg: 20000

Which of the following statement regarding cost is correct:

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单