Some common segmentation bases include:

Question

BlackTom AI · Accepted Answer

Opening with a broad view of segmentation bases, we consider how marketers typically divide a market to tailor strategies. 
Option 1: 'age' — Age is a classic demographic variable used to segment markets because needs, preferences, and purchasing power often shift with life stage or age group. This makes age a fundamental segmentation base.
Option 2: 'geography' — Geographical segmentation uses location-related factors such as region, city, climate, or urban versus rural areas. Differences in culture, climate, and local competition often justify segmenting by geography.
Option 3: 'gender' — Gender segmentation has historically been used to tailor products and messaging to differences in preferences or needs between males and females. While its relevance varies by product category, it remains a common segmentation base.
Option 4: 'all of the above' — Since age, geography, and gender are all widely recognized and regularly employed bases for segmentation across many industries, the statement that all of the above are common bases is consistent with standard marketing practice.
In sum, each of the individual options represents a recognized segmentation base, and together they accurately cover a broad set of commonly used bases in market segmentation.

adv_270_120251_245664 Quiz 2

Some common segmentation bases include:

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