Why should research be ongoing?

Question

BlackTom AI · Accepted Answer

When considering why research should be ongoing, it’s important to look at how markets and customer attitudes evolve over time.
Option 1: 'All industries stay the same' — This is inaccurate because industries are constantly influenced by technological advances, competitor moves, regulatory changes, and shifting consumer needs. Treating them as static ignores real-world changes.
Option 2: 'It is required by law' — In most contexts, continuous research isn’t a legal obligation; laws may require certain disclosures or reporting, but ongoing market research itself is not universally mandated. This option confuses regulatory compliance with strategic research.
Option 3: 'So you can constantly redesign your logo' — While branding updates can occur, ongoing research isn’t primarily about cosmetic changes like logos. Its value lies in understanding needs, preferences, and behaviors to guide product and strategy, not just visual identity.
Option 4: 'Markets and customer preferences change' — This statement captures the core reason for continuous research. As what customers want and how markets operate shift, ongoing research helps you detect trends, validate assumptions, and adapt offerings accordingly, reducing risk and maintaining relevance.

GBUS4330W01 25 Fall GBUS 4330 Final Exam - Requires Respondus LockDown Browser

Why should research be ongoing?

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GBUS*4330*W01 25 Fall GBUS 4330 Final Exam - Requires Respondus LockDown Browser

Why should research be ongoing?

查看解析

登录即可查看完整答案

类似问题

Joe owns a large retail company and wants to find out more about his customers' service expectations. Which one of the following is the best way for Joe to gain this insight?

Firms are able to gain a better understanding of customers' service expectations by using quantitative and qualitative market Blank ______ which can be extensive and expensive.

Which of the following media is most suitable for having consumers provide input on product design or features?

Why must entrepreneurs conduct research before opening a business?

As a brand manager, you are asked to conduct a survey to assess the size of the market for your brand. This survey-based research is an example of:

更多留学生实用工具

希望你的学习变得更简单

GBUS4330W01 25 Fall GBUS 4330 Final Exam - Requires Respondus LockDown Browser