For each target market, Showall Corporation, a manufacturer of imaging equipment, will engage in positioning, adjusting its marketing mix variables in order to give customers

Question

BlackTom AI · Accepted Answer

The prompt presents a marketing positioning scenario: Showall Corporation positions each target market by adjusting its marketing mix to give customers a specific understanding about their products in relation to competitors.
Option 1: 'a more flexible supply chain strategy.' While a flexible supply chain can be a competitive capability, it does not directly describe how customers perceive the product in relation to competing products. It’s an operational advantage rather than a customer-focused positioning outcome.
Option 2: 'a perceptual map of the imaging landscape.' A perceptual map is a tool used to visualize how products are perceived in relation to each other along key attributes. However, the question asks what customers will understand about the products due to positioning, not the analyst’s mapping activity. This option describes a method, not the customer-facing understanding.
Option 3: 'more product features than the competition offers.' Merely adding features can be a tactic, but positioning emphasizes a compelling, distinctive understanding in the minds of customers, not just quantity of features. This can be a feature-driven approach, which may or may not translate into a superior perceived value.
Option 4: 'a clear, distinctive, and desirable understanding of their products relative to competing products.' This directly captures the essence of positioning: shaping how target markets perceive the product relative to competitors, emphasizing clarity, distinctiveness, and desirability. It aligns with the core objective of positioning as a strategic process that influences consumer perception in the marketplace.

MARKETNG 211-02 FA 25 Exam #2 (Chapters 8-13)- Requires Respondus LockDown Browser

For each target market, Showall Corporation, a manufacturer of imaging equipment, will engage in positioning, adjusting its marketing mix variables in order to give customers

查看解析

登录即可查看完整答案

类似问题

According to Kotler et al. (2014; 2018), in the context of ‘Market positioning and differentiation’, the best positioning strategy for long term goal is ‘More for Less’.

According to Kotler et al. (2014; 2018) in the context of ‘Market positioning and differentiation’ which of these three positioning strategies is the most promising?

According to Kotler et al. (2014; 2018), in the context of ‘Market positioning and differentiation’, consumers position products with or without the help of the marketers.

Market positioning involves a process of defining the marketing mix variables so that the target customers Blank ______.

Market positioning is done so that the target customers have an understanding of the product offered by the company in comparison with Blank ______ products.

__________ involves the process of defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products.

There are many different types of cars available to consumers. However, Tesla developed innovative, battery-operated, and high-end cars that appeal to consumers who care about environmental sustainability. Tesla’s strategy would be described as ________ Blank positioning.

________ involves differentiating a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单