Market positioning is done so that the target customers have an understanding of the product offered by the company in comparison with
Blank
______ products.

Question

Market positioning is done so that the target customers have an understanding of the product offered by the company in comparison with 
Blank
______ products.

BlackTom AI · Accepted Answer

The question asks about market positioning and how target customers understand the product offered by the company in comparison with _____ products.
Option 1: competing. This fits the standard phrasing in marketing, where a company positions its product relative to competing products—other brands or offerings in the same category—so customers can see differences and advantages. 
Option 2: previous. 'Previous products' is not a conventional or meaningful comparison in positioning; it doesn’t convey a comparative basis that helps customers understand the current offering relative to what is already on the market.
Option 3: compatible. 'Compatible products' would suggest products that work well with others, but positioning typically contrasts with competing products to highlight unique value, rather than focusing on compatibility.
Option 4: conceptual. 'Conceptual products' is vague and not a standard category used in positioning; it does not provide a clear comparative frame for customers to evaluate the offering against other market options.
In summary, positioning relies on differentiating the current product from other options in the market, i.e., the competing products, to communicate value and stand out.

Market positioning is done so that the target customers have an understanding of the product offered by the company in comparison with Blank ______ products.

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