According to Kotler et al. (2014; 2018), in the context of ‘Market positioning and differentiation’, consumers position products with or without the help of the marketers.

Question

BlackTom AI · Accepted Answer

The question asks about Kotler et al. (2014; 2018) in the topic of 'Market positioning and differentiation' and whether consumers position products with or without the help of marketers.
Option 1: True. This statement is consistent with positioning theory, which acknowledges that consumers actively interpret and position products in the market, both under their own initiative and with influence from marketers who shape brands, messages, and attributes. It recognizes a joint process where consumer perceptions and marketing efforts interact to establish a product’s market position.
Option 2: False. This would be incorrect because it implies consumers never position products on their own or without marketer influence. In practice, consumer positioning is not solely dictated by marketers; consumers bring their own needs, beliefs, and experiences that lead them to position products in certain ways. Marketers can guide and shape perceptions, but they do not fully determine how every consumer positions a product, so the statement that consumers position products only with marketer help is too restrictive.
By evaluating both sides, the statement that consumers position products with or without the help of marketers aligns with the co-creative nature of market positioning discussed in Kotler et al., making the True option the accurate choice.

252_2HO003_Marketing

According to Kotler et al. (2014; 2018), in the context of ‘Market positioning and differentiation’, consumers position products with or without the help of the marketers.

查看解析

登录即可查看完整答案

类似问题

According to Kotler et al. (2014; 2018), in the context of ‘Market positioning and differentiation’, the best positioning strategy for long term goal is ‘More for Less’.

According to Kotler et al. (2014; 2018) in the context of ‘Market positioning and differentiation’ which of these three positioning strategies is the most promising?

Market positioning involves a process of defining the marketing mix variables so that the target customers Blank ______.

Market positioning is done so that the target customers have an understanding of the product offered by the company in comparison with Blank ______ products.

__________ involves the process of defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products.

For each target market, Showall Corporation, a manufacturer of imaging equipment, will engage in positioning, adjusting its marketing mix variables in order to give customers

There are many different types of cars available to consumers. However, Tesla developed innovative, battery-operated, and high-end cars that appeal to consumers who care about environmental sustainability. Tesla’s strategy would be described as ________ Blank positioning.

________ involves differentiating a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单