Using the Ansoff Matrix (1957), and the US company Chevy (car manufacturer) as an example, select the way they would incorporate Penetration into their business.

Question

BlackTom AI · Accepted Answer

To tackle this question, first recall what Penetration means in the Ansoff Matrix: growing sales of existing products in existing markets.
Option 1: 'Sell more cars in the USA' fits Penetration perfectly because Chevy is already selling cars in an existing market (USA) and would be seeking to increase volume of the same product in the same market.
Option 2: 'Sell motorcycles in the USA' would be an example of Product Development or Diversification, depending on whether motorcycles are a new product for Chevy; however, motorcycles are a different product line for the company and this moves away from the 'existing product in existing market' concept.
Option 3: 'Sell macaroni and cheese in Italy' involves a different product (macaroni and cheese) and a new market (Italy), which aligns with either Market Development or Diversification, not Penetration.
Option 4: 'Sell motorcycles in Greece' combines a new product with a new market, clearly matching Diversification, not Penetration.
In summary, only Option 1 adheres to the Penetration strategy, which is about boosting sales of the current product in the current market, while the other options introduce new products or new markets and thus represent other growth strategies within the Ansoff framework.

ORLJ4002001 Exam 3: Economics, Marketing, and Strategic Planning

Using the Ansoff Matrix (1957), and the US company Chevy (car manufacturer) as an example, select the way they would incorporate Penetration into their business.

查看解析

登录即可查看完整答案

类似问题

If sales revenues for Blue Buffalo dog food sold to U.S. consumers increased as a result of a new ad campaign, it would be using a ________ Blank strategy.

The Starbucks card lets customers prepay for coffee and snacks. This effort by Starbucks management is an example of ________.

When General Mills urged consumers to lower their cholesterol by eating Cheerios twice a day over the course of six weeks, the aim was to increase usage among current customers. General Mills used a ________ strategy.

当通用磨坊鼓励消费者在六周内每天吃两次 Cheerios 来降低胆固醇时，其目的是增加现有客户的使用量。通用磨坊采用了 ________ 策略。

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

People born without creativity never can develop it

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单