Until 1984, American consumers had only one choice for telephone service-"Ma Bell." However, today consumers have many choices for "data" services. Consumers can choose AT&T, Verizon, CenturyLink or relay on Internet service providers like Skype. This increase in the number of service providers indicates an increase in _____.

Question

BlackTom AI · Accepted Answer

The question discusses the shift from a single provider (Ma Bell) to a landscape with multiple data-service choices (AT&T, Verizon, CenturyLink, Skype, etc.) and asks what this increase represents.
Option 1: competitive intensity. This option points to how the presence of more providers and choices heightens competition among firms, leading to stronger rivalry, price competition, and innovation as firms vie for customers. The scenario described is a classic driver of increased competitive intensity in a market.
Option 2: consumer inertia. Consumer inertia refers to a tendency to stick with familiar brands or providers despite available alternatives. The information given actually suggests the opposite—consumers now have more alternatives, implying reduced inertia, not increased inertia.
Option 3: market associability. Market associability is not a standard, widely recognized term in this context. It would be unclear or ambiguous to argue that more providers change how markets are “associated,” making this option an unattractive, ill-fitting explanation for the described change.
Option 4: consumer disconfirmation. Consumer disconfirmation relates to the gap between expectations and actual performance of a product or service, potentially affecting satisfaction. The scenario focuses on the availability of more providers, not on expectation–experience gaps, so this choice misframes the phenomenon.
Option 5: selective density. This term does not correspond to a common concept in market structure or consumer choice theory. It sounds misaligned with the described dynamic of expanding provider options and would be unlikely to correctly describe the situation.
Across the options, the core idea is that more providers increase rivalry and competition among firms offering data services, shaping pricing, features, and quality in the market. The reasoning behind the other choices relies on misapprehending the impact of more options, mislabeling the concept, or applying an irrelevant term to the situation.

MKTG-2910-2 CB quiz 15

查看解析

登录即可查看完整答案

类似问题

The competition in food retailing could best be characterized as which of the following?

Competition refers to

One of the disadvantages of GM’s focus on its Chinese market is

In a consumer society, many adults channel creativity into buying things

Economic stress and unpredictable times have resulted in a booming industry for self-help products

People born without creativity never can develop it

A product has a selling price of $20, a contribution margin ratio of 40% and fixed cost of $120,000. To make a profit of $30,000. The number of units that must be sold is: Type the number without $ and a comma. Eg: 20000

Which of the following statement regarding cost is correct:

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单