What type of attitude scale is the following?

"The Mayor of St. Louis is doing a good job." The response options are: 1=strongly agree, 2=agree, 3=neutral, 4=disagree, 5=strongly disagree.

Question

What type of attitude scale is the following?

"The Mayor of St. Louis is doing a good job." The response options are: 1=strongly agree, 2=agree, 3=neutral, 4=disagree, 5=strongly disagree.

BlackTom AI · Accepted Answer

The question presents an attitudinal statement about a public figure and a 5-point response format labeled 1 through 5 that corresponds to levels of agreement: strongly agree, agree, neutral, disagree, strongly disagree. 
Option 1: Likert scale. This is the classic format for measuring attitudes where respondents indicate their degree of agreement or disagreement with a statement on a symmetric agree–disagree scale. 
Option 2: Semantic differential scale. This would require a pair of opposite adjectives (e.g., good–bad, useful–useless) with a numeric rating in between, not a direct agreement statement with labeled categories. 
Option 3: Rank-order scale. This involves ordering a set of items from most to least preferred or important, not selecting a level of agreement to a single statement. 
Option 4: Constant sum scale. In this format, respondents allocate a fixed total (e.g., 100 points) across several attributes, which is not what’s happening in the given item. 
In summary, the described item—an agreement statement with a 5-point labeled scale—is characteristic of a Likert scale, while the other options describe different scaling approaches for attitude or preference measurement.

MKTG3401.10290.202610 Exam 2- Requires Respondus LockDown Browser

What type of attitude scale is the following? "The Mayor of St. Louis is doing a good job." The response options are: 1=strongly agree, 2=agree, 3=neutral, 4=disagree, 5=strongly disagree.

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