If Walmart decides to carry a new brand of winter boots in its stores and decides how to market the products without consulting the maker of the boots, Walmart is using its ________
Blank
power.

Question

If Walmart decides to carry a new brand of winter boots in its stores and decides how to market the products without consulting the maker of the boots, Walmart is using its ________
Blank
 power.

BlackTom AI · Accepted Answer

First, examine what each type of power means in a business context and how it would manifest in Walmart's decision-making.
Option 1: coercive. This would involve using threats or punishments to influence the boots maker or others. In the scenario, Walmart is not threatening or applying penalties to force decisions; they are simply making a unilateral marketing choice. Therefore, coercive power does not fit.
Option 2: expertise. This is power derived from possessing specialized knowledge or skills. The scenario does not indicate Walmart is leveraging specialized knowledge about boots or marketing techniques that justify influence based on expertise. It’s about Walmart’s authority as a retailer, not about technical know-how.
Option 3: information. This type of power comes from controlling or disseminating information. Here, the focus is on Walmart’s unilateral decision to market a product without consulting the maker; there’s no emphasis on information control as the source of influence described. Thus, information power is not the best fit.
Option 4: legitimate. Legitimate power arises from an organization’s formal authority within a structure, such as a retailer deciding product assortment and marketing strategies within its stores. Walmart’s authority as a major retailer gives it the right to decide which brands to carry and how to market them, even without the maker’s input, aligning with legitimate power.
Option 5: referent. Referent power is based on admiration, respect, or a desire to align with a person or organization. The scenario does not indicate personal charisma or organizational admiration driving the decision; it’s a structural power dynamic rather than a relational one.
In summary, the situation best aligns with legitimate power because Walmart is exercising formal, organizational authority to decide on product assortment and marketing without requiring the producer’s consultation. The other options describe different forms of power that are not the primary mechanism at work in this scenario.

If Walmart decides to carry a new brand of winter boots in its stores and decides how to market the products without consulting the maker of the boots, Walmart is using its ________ Blank power.

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