In the "Key Metrics" box of the Lean Canvas, you can have several metrics, but make sure you have:

Question

BlackTom AI · Accepted Answer

The question asks about the content of the Key Metrics box in the Lean Canvas and emphasizes having several metrics while ensuring you have a specific element in place.
Since the provided answer indicates the correct item is 'Minimum success criteria,' we will focus on why that is essential.
Key Metrics in the Lean Canvas are the small set of indicators that truly demonstrate whether your solution is gaining traction and moving toward the business model’s goals. They should be few in number, unambiguous, and actionable, so the team can track progress consistently over time.
The phrase 'minimum success criteria' refers to the baseline level of performance that would signal a viable or successful outcome for the business or product. Establishing these criteria helps avoid chasing vanity metrics that look impressive but don’t drive real learning or growth.
Relying on multiple metrics is useful, but the core requirement is that at least one clear threshold or benchmark is defined as the minimum criteria for success. This keeps the team focused on outcomes rather than activities, and it provides a concrete way to judge whether to pivot, persevere, or iterate.
In a broader sense, other metrics, if chosen, should support the minimum success criteria and align with the overall problem, solution, and value proposition. Without a defined minimum success criteria, metrics can become ambiguous, making it harder to determine if progress is meaningful or just noise.
Note about the missing options: the prompt lists an empty set of answer options, so there is no specific distractor to evaluate. In typical Lean Canvas practice, common distractors would include vanity metrics, broad activity counts, or aspirational targets that aren’t tied to real outcomes. These would be less effective because they don’t establish a minimal, testable level of success.
In summary, the crucial element to include in the Key Metrics box is a clearly stated minimum success criteria, which anchors measurement to a concrete threshold for progress and helps differentiate meaningful signals from superficial numbers.

EGRMGMT 512.01.Sp25 ERGMGMT 512 Spring 2025 - Quiz #1

In the "Key Metrics" box of the Lean Canvas, you can have several metrics, but make sure you have:

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