For marketers with new products or services, IMC is particularly needed because

Question

BlackTom AI · Accepted Answer

The question concerns why IMC (Integrated Marketing Communications) is particularly needed for marketers with new products or services. 
Option 1: 'it is impossible for products to sell themselves through word-of-mouth communication.' While word-of-mouth can help, IMC is about coordinating multiple communication channels to create awareness and a coherent message; stating it’s impossible for WOM to help is overstating resistance to alternatives and not the core rationale for IMC in new products. 
Option 2: 'consumers are unlikely to buy products they are not aware of.' This aligns with the fundamental purpose of IMC for new offerings: building awareness so potential customers know the product exists and can consider it. Without awareness, consideration and purchase cannot happen, making IMC essential. 
Option 3: 'new products and services need to be integrated into the supply chain value proposition.' While supply chain and value proposition are important, IMC focuses on messaging and communication with the market rather than logistical integration; this is more a development/operations consideration than the primary reason IMC is needed. 
Option 4: 'pricing decisions cannot be made without IMC.' Pricing is influenced by many factors (costs, demand, competition) and while communications can support price messaging, IMC is not a prerequisite for setting prices; this overstates IMC’s role. 
Option 5: 'consumers need to know all about the features of new products before making a purchase decision.' Although feature awareness is helpful, IMC emphasizes creating appropriate, persuasive messages rather than requiring exhaustive feature knowledge; buyers often decide with partial information and comparisons. 
Thus, the reasoning behind selecting the statement about awareness is that IMC’s primary value for new offerings is ensuring that potential customers become aware of the product, which is a prerequisite for any further consideration or purchase. The other options either misstate IMC’s scope or overattribute roles to IMC that belong to other areas of marketing, operations, or product development.

MKTG:3000 Fall25 Final Exam - Requires Respondus LockDown Browser

For marketers with new products or services, IMC is particularly needed because

查看解析

登录即可查看完整答案

类似问题

IMC programs are advantageous in that they regard each individual marketing communication element as Blank ______.

Lush Lawns, a new landscaping company, uses the same logo and shade of green in all forms of communication including its online ads, truck signage, website, and business cards. Which technique is being used by Lush Lawns to promote its business?

Rather than just creating and placing "TV ads" or "print ads" or "Snapchat branded stories," many marketers now view themselves more broadly as ________ managers.

Lush Lawns, a new landscaping company, uses the same logo and shade of green in all forms of communication including its online ads, truck signage, website, and business cards. Which technique is being used by Lush Lawns to promote its business?

The American Marketing Association defines IMC as “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.”

What was Jimmy John’s unique selling proposition that became the focus of their IMC strategy?

A local restaurant measures campaign success through repeat visits and coupon redemptions. Which IMC stage is this?

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单