Question at position 5 Which of the following terms refers to the process by which ideas get transformed into new offerings, including products, services, processes, and branding concepts that will help firms grow?innovation concept testing strategic planning product development marketing

Question

Question at position 5 Which of the following terms refers to the process by which ideas get transformed into new offerings, including products, services, processes, and branding concepts that will help firms grow?innovation concept testing strategic planning product development marketing

BlackTom AI · Accepted Answer

In tackling the question, we first restate what is being asked: which term refers to the process by which ideas are transformed into new offerings—such as products, services, processes, and branding concepts—that help firms grow.
Option 1: innovation. This term directly captures the broad process of turning ideas into new offerings and growth opportunities, encompassing products, services, processes, and branding concepts. It aligns with the description of creating value through new and improved outputs.
Option 2: concept testing. This refers to evaluating ideas or concepts with potential users to gauge interest or viability, rather than describing the transformation process itself. It is a preliminary step rather than the overarching process of turning ideas into offerings.
Option 3: strategic planning. While essential for guiding direction and resource allocation, strategic planning focuses on long-term goals and methods rather than the actual conversion of ideas into marketable offerings.
Option 4: product development. This term specifically denotes the creation of new products, which is a subset of the broader innovation process. It does not fully encompass services, processes, branding concepts, or overall growth through new offerings.
Option 5: marketing. Marketing centers on promoting and selling offerings after they exist, not on the transformation of ideas into new offerings themselves.
Thus, when considering the full scope described—products, services, processes, and branding concepts used for growth—the term that best fits is the concept of innovation.

Question at position 5 Which of the following terms refers to the process by which ideas get transformed into new offerings, including products, services, processes, and branding concepts that will help firms grow?innovation concept testing strategic planning product development marketing

查看解析

登录即可查看完整答案

类似问题

Question at position 25 According to Peter Drucker, a well-known management writer change that creates a new dimension of performance’ is innovation.TrueFalse

Question at position 4 In CATS – the nine lives of innovation (Lundin 2009), CATS refer tomanagers who make profit for their companies. anyone seeking to be more innovative.organisations which employ innovative people.people who own innovative companies.

Question at position 4 In CATS – the nine lives of innovation (Lundin 2009), CATS refer topeople who own innovative companies.managers who make profit for their companies. organisations which employ innovative people.anyone seeking to be more innovative.

What does innovation typically involve?

In the industrial context, the practical implementation of an idea into a new device or process is known as Blank______.

In the video entitled "Where Good Ideas Come From" Steven Johnson makes this assertion. Select the correct one.

What role does innovation play in technological progress?

Which of the following is NOT an example of innovation according to the lecture content?

更多留学生实用工具

考试浏览器助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单