Mariah and Carey create an application, Sing-a-Song, that allows users to access karaoke versions of songs anywhere they go and broadcast them live via a custom streaming service. They have partnered with a legal team to license and protect their original creative property. Mariah and Carey have discovered, however, that others have found a way to use the application for their own financial gain by linking the application to other social media platforms. According to Spar’s Phases of Innovation, Mariah and Carey’s application is in what stage?

Question

BlackTom AI · Accepted Answer

The question asks us to identify the stage of Spar’s Phases of Innovation that Mariah and Carey’s Sing-a-Song app is currently in, given that it allows karaoke access, live broadcasting, licensing protection, yet has been co-opted by others for linking to social media for financial gain.
First, consider what Creative Anarchy typically represents in an innovation framework: a nascent, highly exploratory phase where ideas are loosely connected, experimentation is rampant, and boundaries of traditional control are loosened. This phase often features rapid, uncontrolled adaptation and a wide-open environment where many actors can repurpose or remix the product beyond its original intent.
In this scenario, the app has just been launched with ambitious features (karaoke access, live streaming, licensing safeguards), but there’s an evident leakage of control: others are finding ways to monetize the platform by linking it to social media, which signals a lack of tight governance and a high degree of open, almost anarchic experimentation. That dynamic aligns with Creative Anarchy, where structure is still forming and users and external partners heavily influence how the product evolves.
Why this choice is a better fit than alternative interpretations (even though only one option is provided): if the framework included stages like Creative Chaos or Creative Growth, those would imply more order, scaling strategies, or maturation of processes. In Creative Chaos, some systems exist but are volatile; in Creative Growth, governance and monetization strategies would be more established. The described situation—unmediated cross-platform exploitation and broad, uncoordinated experimentation—best fits Creative Anarchy’s hallmark of minimal constraint and high variability.
Thus, given the described conditions, the app is in Creative Anarchy, the stage characterized by open-ended exploration and limited control over downstream uses and adaptations.

COMM 3558 SP2025 (18796) Quiz 13

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